SurveyMonkey has hundreds of thousands of potential survey respondents ready to provide the answers you need to make critical decisions.
Survey the Right People
Send your survey to a broad group of people or target a population with specific demographic and behavioral traits. Set up your
survey on SurveyMonkey, select your target Audience, and watch your results roll in.
Learn more about how it works.
An Engaged U.S. Audience
Our members are recruited from the 30+ million people who take SurveyMonkey surveys every month. All our members are based in the United States. Our profiling process ensures we have a diverse group who are interested in sharing their opinions with you.
Learn more about our members.
Affordable Pricing
You pay as little as $3 for each finished survey response. Projects typically take 7 days to
complete. For expedited projects and additional services, we’ll provide a detailed quote.
Learn more about our pricing.
Many Targeting Options
Whether you are looking for savvy smartphone users, working moms, video game players, or a random selection of U.S.
adults—we can reach them. You can target your survey to people based on a variety of demographic and behavioral traits.
Learn more about our targeting options.
Satisfied Customers
SurveyMonkey Audience buyers range from small businesses to major brands. We help students, marketing professionals,
investors, research specialists, and just about anyone who needs fast, reliable data.
Learn about other Audience buyers.
The Same Great Survey Tools
Whether this is your first survey or you’re already a pro at using SurveyMonkey, you’ll be happy to know that all
of the powerful, yet easy to use, survey design and analysis features in SurveyMonkey are available to you when you buy an Audience.
Take the SurveyMonkey feature tour.
How it Works
Design your survey. Pick an Audience. See the results roll in.
Whether you have a survey ready, or need help getting started, we’re here to help. Complete our Audience request form to start.
Step 1: Design Your Survey
Set up a paid SurveyMonkey account if you haven’t already. Then, create your survey.
Step 2: Pick Your Audience
Decide on the Audience you’d like to reach and the number of responses you need, then fill out this form. We’ll review your request and send an invoice. Once we receive payment, we’ll send your survey to your target Audience.
Step 3: Analyze Results
You’ll begin to see responses to your survey as soon as we kick off your project. All results will be visible in the “Analyze” tab of your account, and you’ll have access to all of SurveyMonkey’s powerful analysis features (such as charting, filtering, and crosstabs). You’ll also be able to export your results to Excel, CSV, or SPSS.
Targeting Options
Dozens of traits to choose from.
A Los Angeles ad agency putting a proposal together for a client in women's retail sent their survey to:
- Women
- Ages 30–50
- With Kids
- With college degrees
A Chicago Athletic Shoe startup needing feedback on their logo sent their survey to:
- Men
- Ages 18–30
- Living in specific states
- Working full or part-time
A New York investment fund interested in trends in streaming media sent their survey to:
- Men & Women
- Ages 18–50
- Mix of parents and those with no kids
- With web access from home or work
- Income above $40,000 per year
Traits You Can Target On
Send your survey to a broad group of people or target a population with specific demographic and behavioral traits. We give you the ability to target on the following criteria:
- Gender
- Age
- Income
- Location
- Education
- Ethnicity / Race
- Industry of employment
- Job function
- Marital status
- Parental status
- Employment status
- Home ownership
- Vehicle ownership
- Smartphone ownership
- Exercise habits
We are constantly adding profile information, so contact us if you have specific targeting requirements.
For Really Specific Targets:
If you need an Audience with very specific requirements, you will need to send your survey to members with the closest matching traits,
and then ask them specific questions to see if they fit your exact needs.
Learn more
Our Audience
An engaged and diverse group of people ready to give feedback.
We have hundreds of thousands of members based in the United States who have provided us with detailed profile information so they can take interesting surveys.
Recruited from SurveyMonkey
We recruit from the diverse population of 30+ million people who take SurveyMonkey surveys every month. Our members are all in the United States.
Learn more
Motivated to Contribute
For each completed survey, we donate $0.50 to a charity picked by our member and we give him or her the chance to win a $100 gift card. We never provide payment or credits directly to the member for taking a survey, which discourages survey takers interested only in collecting cash. Learn more about our member site: SurveyMonkey Contribute.
Appropriately Engaged
We send no more than one survey per week to each member. This allows members to participate at a manageable pace, and ensures that no one member is over participating.
Trustworthy Opinions
We take a disciplined approach to our methodology for recruitment, incentives, and engagement.
By recruiting from such a diverse group of Americans, we’re able to attract people from all walks of life.
By incentivizing survey taking with charitable giving and only a small personal incentive, we discourage professional survey takers who may be interested in only collecting cash.
By sending no more than a single survey per week to each member, we further reduce the motivation for professional survey takers to even sign up.
Satisfied Customers
Small businesses. Major brands. Marketers. Research pros.
SurveyMonkey Audience has been used by a wide range of organizations spanning different industries, sizes, and research experience.
Case Study: Investment Research
Objectives:
- A company wants to learn how Netflix users feel about price and service changes.
- They wish to find out how likely customers are to cancel their subscription as a result of the changes.
Audience Project Setup:
Targeted Audience:
- 600 responses
- Mix of males and females
- Ages 18
Key Takeaways:
- Half of Netflix subscribers are not at all likely to cancel their subscription in the next 3-6 months.
-
For those who indicated they were slightly to extremely likely to cancel, two major reasons jumped out:
- Content selection
- Price
Example Questions & Results:
Case Study: Brand & Product Positioning
Objectives:
- A cool new startup, Vintage Futbol, wanted to learn more about their target market.
- They wanted to test their product, brand, and pricing with potential customers.
Audience Project Setup:
Targeted Audience:
- 300 responses
- Mix of males and females
- Ages 18-30
- Exercise more than two times a week
Key Takeaways:
After analyzing the data collected through SurveyMonkey Audience, Vintage Futbol was able to make strategic conclusions across various areas of its business.
- Target market is willing to pay between $25-$29 for a t-shirt.
- T-shirt design was ranked as the most important factor in purchasing over price and material.
- Consumers favor the gray “City of God” t-shirt.
Example Questions:
Pricing
Flat and simple pricing to buy a targeted Audience.
Standard
$3.00 per finished response- Results in 7 business days
Rush
$5.00 per finished response- Results in 3 business days
Custom
Request Quote per response- Results in quoted time frame
- Survey design guidance
Support
We're here to help.
Visit Our Help Center
Visit the Audience Help Center for immediate answers to the most commonly asked questions about SurveyMonkey Audience.
Contact Us
If you’re interested in starting a new project with us, please fill out this form.
